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  • Writer's pictureGustavo Aristizabal


Updated: May 4, 2018

Marketing is the study and management of exchange relationships.[1][2] Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.[3]

"Marketing Wikipedia (February 2008, January 2018) "

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