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  • Writer's pictureGustavo Aristizabal


Updated: May 4, 2018

Branding is an anglicized term used in marketing that refers to the process of making and building a brand (in English, brand equity) through strategic management of the total set of assets linked directly or indirectly to the name and / or symbol (logo) that identify the brand influencing the value of the brand, both for the customer and for the company that owns the brand. In this process, the concepts are identified or defined; It involves the creative development of an identity.

"Branding Wikipedia (4 Julio 2016)"

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